A word somebody would type without being told to. Category ownership is the largest single premium in this market, and it is why the biggest sales on record are ordinary English nouns.
@news. bank.io. casino.club. insurance.com. The buyer is usually the whole category rather than one company inside it.
Insurance.com sold for $35.6 million in 2010. Chat.com reached $15.5 million in 2023. @news went for about 1,000,000 TON in November 2022.